{"id":4914,"date":"2025-06-19T12:49:09","date_gmt":"2025-06-19T12:49:09","guid":{"rendered":"https:\/\/www.design-award.cz\/?post_type=portfolio&#038;p=4914"},"modified":"2025-06-19T12:51:23","modified_gmt":"2025-06-19T12:51:23","slug":"interierovy-design-local","status":"publish","type":"portfolio","link":"https:\/\/www.design-award.cz\/?portfolio=interierovy-design-local","title":{"rendered":"Interi\u00e9rov\u00fd design &#8211; Loc\u00e1l"},"content":{"rendered":"\n<p><strong>Johana Landov\u00e1<\/strong><br><br>St\u0159edn\u00ed \u0161kola designu interi\u00e9ru Kate\u0159inky &#8211; Liberec, s.r.o.<br><br>Projekt Loc\u00e1l je n\u00e1vrhem obchodu v centru Liberce, kter\u00fd si klade za c\u00edl zp\u0159\u00edstupnit lok\u00e1ln\u00ed produkty men\u0161\u00edch a nez\u00e1visl\u00fdch v\u00fdrobc\u016f \u0161ir\u0161\u00ed ve\u0159ejnosti. V dob\u011b, kdy je trh zahlcen masovou produkc\u00ed a anonymn\u00edmi zna\u010dkami, p\u0159ich\u00e1z\u00ed Loc\u00e1l s opa\u010dn\u00fdm p\u0159\u00edstupem \u2013 podporuje lok\u00e1ln\u00ed ekonomiku, udr\u017eitelnost a autentick\u00e9 p\u0159\u00edb\u011bhy skryt\u00e9 za jednotliv\u00fdmi v\u00fdrobky. Je to prostor, kter\u00fd umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm nav\u00e1zat bli\u017e\u0161\u00ed vztah nejen k produktu samotn\u00e9mu, ale i k lidem, kte\u0159\u00ed za jeho vznikem stoj\u00ed.<br><br>Celkov\u00fd koncept obchodu vych\u00e1z\u00ed z filozofie japonsk\u00e9ho minimalismu. Ta se odr\u00e1\u017e\u00ed v \u010distot\u011b prostoru, promy\u0161len\u00e9m rozm\u00edst\u011bn\u00ed a d\u016frazu na funk\u010dnost bez zbyte\u010dn\u00e9ho vizu\u00e1ln\u00edho \u0161umu. Prostor p\u016fsob\u00ed klidn\u011b, vyrovnan\u011b a z\u00e1rove\u0148 kultivovan\u011b. Ka\u017ed\u00fd vystaven\u00fd kus zde m\u00e1 sv\u00e9 m\u00edsto a nen\u00ed zahlcen nadbytkem jin\u00fdch p\u0159edm\u011bt\u016f. D\u00edky tomu m\u016f\u017ee z\u00e1kazn\u00edk vn\u00edmat jednotliv\u00e9 v\u00fdrobky s v\u011bt\u0161\u00edm soust\u0159ed\u011bn\u00edm a respektem, co\u017e podporuje hlub\u0161\u00ed n\u00e1kupn\u00ed z\u00e1\u017eitek.<br><br>Dispozice obchodu je navr\u017eena tak, aby pohyb z\u00e1kazn\u00edka p\u016fsobil p\u0159irozen\u011b a intuitivn\u011b. Oble\u010den\u00ed, dopl\u0148ky i obuv jsou rozm\u00edst\u011bny v logicky uspo\u0159\u00e1dan\u00fdch z\u00f3n\u00e1ch, kter\u00e9 vedou n\u00e1v\u0161t\u011bvn\u00edka obchodem nen\u00e1silnou formou. D\u016fraz je kladen na p\u0159ehlednost, jednoduchost a celkovou harmonii prostoru. Vizu\u00e1ln\u00ed klid podporuje pomalej\u0161\u00ed tempo pohybu, a t\u00edm i prostor pro v\u011bt\u0161\u00ed vn\u00edmavost k detail\u016fm a samotn\u00e9 nab\u00eddce produkt\u016f.<br><br>Loc\u00e1l nen\u00ed jen m\u00edstem pro n\u00e1kup, ale i pro objevov\u00e1n\u00ed. Funguje jako galerie sou\u010dasn\u00e9 lok\u00e1ln\u00ed tvorby a jako spojovac\u00ed \u010dl\u00e1nek mezi tv\u016frci a komunitou. Vytv\u00e1\u0159\u00ed prostor, kde je mo\u017en\u00e9 objevovat nov\u00e9 zna\u010dky, porozum\u011bt jejich hodnot\u00e1m a p\u0159em\u00fd\u0161let o spot\u0159eb\u011b v \u0161ir\u0161\u00edm kontextu. Je to obchod, kter\u00fd klade d\u016fraz na kvalitu, autenticitu a vztah k m\u00edstu. V ka\u017ed\u00e9m detailu nese my\u0161lenku, \u017ee m\u00e9n\u011b \u010dasto znamen\u00e1 v\u00edce \u2013 v\u00edce pozornosti, v\u00edce odpov\u011bdnosti, v\u00edce p\u00e9\u010de.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"724\" height=\"1024\" data-src=\"http:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/LOCAL4-724x1024.jpg\" alt=\"\" class=\"wp-image-4915 lazyload\" data-srcset=\"https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/LOCAL4-724x1024.jpg 724w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/LOCAL4-212x300.jpg 212w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/LOCAL4-768x1086.jpg 768w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/LOCAL4-1086x1536.jpg 1086w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/LOCAL4-500x707.jpg 500w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/LOCAL4-800x1132.jpg 800w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/LOCAL4-1280x1810.jpg 1280w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/LOCAL4.jpg 1414w\" data-sizes=\"(max-width: 724px) 100vw, 724px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 724px; --smush-placeholder-aspect-ratio: 724\/1024;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"722\" data-src=\"http:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz1_optimized-1024x722.png\" alt=\"\" class=\"wp-image-4916 lazyload\" data-srcset=\"https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz1_optimized-1024x722.png 1024w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz1_optimized-300x211.png 300w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz1_optimized-768x541.png 768w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz1_optimized-1536x1082.png 1536w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz1_optimized-2048x1443.png 2048w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz1_optimized-500x352.png 500w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz1_optimized-800x564.png 800w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz1_optimized-1280x902.png 1280w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz1_optimized-1920x1353.png 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/722;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"722\" data-src=\"http:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz2_optimized-1024x722.png\" alt=\"\" class=\"wp-image-4917 lazyload\" data-srcset=\"https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz2_optimized-1024x722.png 1024w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz2_optimized-300x211.png 300w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz2_optimized-768x541.png 768w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz2_optimized-1536x1082.png 1536w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz2_optimized-2048x1443.png 2048w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz2_optimized-500x352.png 500w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz2_optimized-800x564.png 800w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz2_optimized-1280x902.png 1280w, https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz2_optimized-1920x1353.png 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/722;\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Johana Landov\u00e1 St\u0159edn\u00ed \u0161kola designu interi\u00e9ru Kate\u0159inky &#8211; Liberec, s.r.o. Projekt Loc\u00e1l je n\u00e1vrhem obchodu v centru Liberce, kter\u00fd si klade za c\u00edl zp\u0159\u00edstupnit lok\u00e1ln\u00ed produkty men\u0161\u00edch a nez\u00e1visl\u00fdch v\u00fdrobc\u016f \u0161ir\u0161\u00ed ve\u0159ejnosti. V dob\u011b, kdy je trh zahlcen masovou produkc\u00ed a anonymn\u00edmi zna\u010dkami, p\u0159ich\u00e1z\u00ed Loc\u00e1l s opa\u010dn\u00fdm p\u0159\u00edstupem \u2013 podporuje lok\u00e1ln\u00ed ekonomiku, udr\u017eitelnost a autentick\u00e9 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4918,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[],"portfolio_tag":[],"class_list":["post-4914","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interi\u00e9rov\u00fd design - Loc\u00e1l - design-award.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.design-award.cz\/?portfolio=interierovy-design-local\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interi\u00e9rov\u00fd design - Loc\u00e1l - design-award.cz\" \/>\n<meta property=\"og:description\" content=\"Johana Landov\u00e1 St\u0159edn\u00ed \u0161kola designu interi\u00e9ru Kate\u0159inky &#8211; Liberec, s.r.o. Projekt Loc\u00e1l je n\u00e1vrhem obchodu v centru Liberce, kter\u00fd si klade za c\u00edl zp\u0159\u00edstupnit lok\u00e1ln\u00ed produkty men\u0161\u00edch a nez\u00e1visl\u00fdch v\u00fdrobc\u016f \u0161ir\u0161\u00ed ve\u0159ejnosti. V dob\u011b, kdy je trh zahlcen masovou produkc\u00ed a anonymn\u00edmi zna\u010dkami, p\u0159ich\u00e1z\u00ed Loc\u00e1l s opa\u010dn\u00fdm p\u0159\u00edstupem \u2013 podporuje lok\u00e1ln\u00ed ekonomiku, udr\u017eitelnost a autentick\u00e9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.design-award.cz\/?portfolio=interierovy-design-local\" \/>\n<meta property=\"og:site_name\" content=\"design-award.cz\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-19T12:51:23+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz9_optimized.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1804\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.design-award.cz\/?portfolio=interierovy-design-local\",\"url\":\"https:\/\/www.design-award.cz\/?portfolio=interierovy-design-local\",\"name\":\"Interi\u00e9rov\u00fd design - Loc\u00e1l - design-award.cz\",\"isPartOf\":{\"@id\":\"https:\/\/www.design-award.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.design-award.cz\/?portfolio=interierovy-design-local#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.design-award.cz\/?portfolio=interierovy-design-local#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz9_optimized.png\",\"datePublished\":\"2025-06-19T12:49:09+00:00\",\"dateModified\":\"2025-06-19T12:51:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.design-award.cz\/?portfolio=interierovy-design-local#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.design-award.cz\/?portfolio=interierovy-design-local\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/www.design-award.cz\/?portfolio=interierovy-design-local#primaryimage\",\"url\":\"https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz9_optimized.png\",\"contentUrl\":\"https:\/\/www.design-award.cz\/wp-content\/uploads\/2025\/06\/viz9_optimized.png\",\"width\":2560,\"height\":1804},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.design-award.cz\/?portfolio=interierovy-design-local#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/www.design-award.cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio Items\",\"item\":\"https:\/\/www.design-award.cz\/?post_type=portfolio\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Interi\u00e9rov\u00fd design &#8211; Loc\u00e1l\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.design-award.cz\/#website\",\"url\":\"https:\/\/www.design-award.cz\/\",\"name\":\"design-award.cz\",\"description\":\"WARD vznikla v roce 2022. 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