{"id":6010,"date":"2026-06-10T12:57:00","date_gmt":"2026-06-10T12:57:00","guid":{"rendered":"https:\/\/www.design-award.cz\/?post_type=portfolio&p=6010"},"modified":"2026-06-10T12:57:01","modified_gmt":"2026-06-10T12:57:01","slug":"produktovy-design-gum-go","status":"publish","type":"portfolio","link":"https:\/\/www.design-award.cz\/?portfolio=produktovy-design-gum-go","title":{"rendered":"Produktov\u00fd design – GUM & GO"},"content":{"rendered":"\n

Be\u00e1ta Klou\u010dkov\u00e1<\/strong><\/p>\n\n\n\n

MICHAEL – S\u0160 a VO\u0160 reklamn\u00ed a um\u011bleck\u00e9 tvorby, s.r.o.<\/p>\n\n\n\n

\u017dv\u00fdka\u010dka je mal\u00e1 v\u011bc, kter\u00e1 n\u00e1s na chv\u00edli zabav\u00ed, osv\u011b\u017e\u00ed dech nebo n\u00e1m pom\u016f\u017ee zahnat nudu. Ve chv\u00edli, kdy ji ale chceme vyhodit, nast\u00e1v\u00e1 probl\u00e9m. Kam s n\u00ed? Pr\u00e1v\u011b tento moment lid\u00e9 \u010dasto p\u0159ehl\u00ed\u017eej\u00ed. \u017dv\u00fdka\u010dka pak kon\u010d\u00ed p\u0159ilepen\u00e1 pod stoly, na chodn\u00edc\u00edch, lavi\u010dk\u00e1ch nebo na jin\u00fdch m\u00edstech ve ve\u0159ejn\u00e9m prostoru. M\u016f\u017eeme na ni omylem s\u00e1hnout, p\u0159isednout si na ni nebo si ji p\u0159in\u00e9st dom\u016f nalepenou na podr\u00e1\u017ece bot. Odstran\u011bn\u00ed zaschl\u00fdch \u017ev\u00fdka\u010dek je nav\u00edc n\u00e1ro\u010dn\u00e9 a stoj\u00ed m\u011bsta i provozovatele ve\u0159ejn\u00fdch prostor nemal\u00e9 pen\u00edze.<\/p>\n\n\n\n

Pou\u017eit\u00e1 \u017ev\u00fdka\u010dka se tak st\u00e1v\u00e1 drobn\u00fdm tabu \u2013 n\u011b\u010d\u00edm nep\u0159\u00edjemn\u00fdm, o \u010dem v\u0161ichni v\u00edme, ale rad\u011bji to ne\u0159e\u0161\u00edme. Projekt Gum & Go nab\u00edz\u00ed jednoduch\u00fd zp\u016fsob, jak tuto situaci \u0159e\u0161it. Speci\u00e1ln\u011b navr\u017een\u00fd obal umo\u017e\u0148uje \u017ev\u00fdka\u010dku hygienicky zabalit a bezpe\u010dn\u011b ji uchovat do chv\u00edle, ne\u017e ji m\u016f\u017eeme vyhodit do odpadkov\u00e9ho ko\u0161e. D\u00edky tomu nemus\u00ed kon\u010dit tam, kde ji pak n\u011bkdo dal\u0161\u00ed necht\u011bn\u011b najde. Projekt podporuje \u010dist\u0161\u00ed ve\u0159ejn\u00fd prostor a z\u00e1rove\u0148 vede k v\u011bt\u0161\u00ed ohleduplnosti v\u016f\u010di okol\u00ed.<\/p>\n\n\n\n

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Be\u00e1ta Klou\u010dkov\u00e1 MICHAEL – S\u0160 a VO\u0160 reklamn\u00ed a um\u011bleck\u00e9 tvorby, s.r.o. \u017dv\u00fdka\u010dka je mal\u00e1 v\u011bc, kter\u00e1 n\u00e1s na chv\u00edli zabav\u00ed, osv\u011b\u017e\u00ed dech nebo n\u00e1m pom\u016f\u017ee zahnat nudu. Ve chv\u00edli, kdy ji ale chceme vyhodit, nast\u00e1v\u00e1 probl\u00e9m. Kam s n\u00ed? Pr\u00e1v\u011b tento moment lid\u00e9 \u010dasto p\u0159ehl\u00ed\u017eej\u00ed. \u017dv\u00fdka\u010dka pak kon\u010d\u00ed p\u0159ilepen\u00e1 pod stoly, na chodn\u00edc\u00edch, lavi\u010dk\u00e1ch […]<\/p>\n","protected":false},"author":2,"featured_media":6015,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[],"portfolio_tag":[],"class_list":["post-6010","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","entry","has-media"],"yoast_head":"\nProduktov\u00fd design - GUM & GO - design-award.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.design-award.cz\/?portfolio=produktovy-design-gum-go\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produktov\u00fd design - GUM & GO - design-award.cz\" \/>\n<meta property=\"og:description\" content=\"Be\u00e1ta Klou\u010dkov\u00e1 MICHAEL – S\u0160 a VO\u0160 reklamn\u00ed a um\u011bleck\u00e9 tvorby, s.r.o. \u017dv\u00fdka\u010dka je mal\u00e1 v\u011bc, kter\u00e1 n\u00e1s na chv\u00edli zabav\u00ed, osv\u011b\u017e\u00ed dech nebo n\u00e1m pom\u016f\u017ee zahnat nudu. 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